Retailer states it will exclusively sell new HTC Sensation XE from 1st October along with a white version of the HTC Sensation and Radar phones
Phones 4U has today announced it will be the only launch partner for the HTC Sensation XE when the phone is released on 1st October 2011.
In addition to being the first retailer in Britain to stock the new phone Phones 4U states it has also landed the rights to stock a white version of the HTC Sensation.
Phones 4U director Scott Hooton stated that securing the HTC Sensation XE before any other UK retailer was a major step and was perfect for their youthful target market.
“As HTC and Beats work together to create a more advanced mobile audio experience for consumers, Phones 4U are delighted to be partnering with HTC to provide our customers with innovative and groundbreaking new technology that will provide them with unbeatable sound quality on their smartphones, before anyone else,” said Hooton.
“Beats by Dr. Dre is a youthful and exciting brand our core demographic can identify with. With a superior multimedia experience being on the top of our customers’ wish lists, we’re looking forward to a successful launch of the Sensation XE at Phones 4U.”
The high spec HTC Sensation phone, which boasts a 1.5GHz processor and runs Android, is the first phone to offer a ‘Beats Audio’ experience. HTC said users of the smartphone will hear a fuller bass, crisper vocals and more clarity and range.
When used alongside the Beats by Dr. Dre headphones, which have a remote control, the handset switches to bespoke Beats by Dr. Dre sound profile, playing audio tracks tuned just for the headphones. The Sensation XE will also come with a 8GB/16GB microSD card.
It will retail on the Phones 4U website and in high street stores from the 1st October. The phone will be free on a £36 a month contract on a range of different networks.
Hooton stated the relationship between the two companies was getting stronger all the time and put the phone retailer in a strong position in the run up to Christmas.
“Our customers want the very best and latest in mobile technology, and so its important that we’re able to offer them only the very best smartphone range, the very latest technology and value for money,” said Hooton.
“Our ongoing and successful working relationship with HTC means we’ve been able to add even more great smartphone exclusives to our widest ever range of exclusive white devices we’ll be offering across contract and prepay this quarter, giving Phones 4U a real point of difference as we enter the Christmas period.”